ABOUT
TRUVINO is a U.S. Importer, brand development, and brand management operation specializing in grower wines, olive oils and craft spirits. We are entirely dedicated to a South African portfolio where our brands are terroir driven and offer traceability down to the liter of every production. Many of our offerings exceed the Certified Sustainable certification and are organic, biodynamically farmed and naturally produced without the “natty”. We believe in Tru productions made by hands.
Our goal is to exceed in quality while offering a significant value to folks that enjoy the products.
We consider our partners, both on the supply and customer side, family and Tru friends. We believe in total transparency from winery, to import, to distribution, and onward to the consumer.
PORTFOLIO
ARENDSIG
MONT BLOIS
CLOSILO
JAN HARMSGAT
CIENA
PINOTPOP
APHAEA
OAK VALLEY
SPIOENKOP
BREW CRU
STRANDVELD
HERMANUSPIETERSFONTEIN
WATERKLOOF
FALSE BAY
RADFORD DALE
OVERGAAUW
NEW HARBOUR DISTILLERY
DERUSTICA OLIVE OIL
GRAND CRU PROJECT - Coming soon!
My first experience in the wine industry was thru an internship for a makeshift startup company whose entire portfolio existed only of 5 South African wines where I was tasked with selling to restaurants and retail in the Twin Cites area. My first trip to the country was in 2005 and I have been back virtually every year since. Rewind to the early years, there was a need to grow the portfolio so I ventured into most of the world’s major wine regions to include the following: Classified Bordeaux, Loire, Spain, Germany, Israel, Portugal, New Zealand, Australia, and domestically (Napa, Sonoma, Willamette Valley, Washington State, Finger lakes, and Long Island). A few years back I felt that something was missing in the US in terms of South African wines. The message and perception of South African wines was a bit misguided and misunderstood. The things that mattered to me were a 358 year old (wine) history, the local heritage, the diversity in soils and micro-climates, numerous mountain ranges weaving their way through the Wester Cape while being influenced by two major bodies of water (Atlantic and Indian Oceans), and the culture of the South African people— this was all unlike anywhere else in the world and untapped here at home in the USA. TruVino is a creation of many years in the making. The foundation is rooted in honest productions made by honest people. Over the years this idea kept drawing me back to South Africa. A leap of faith was required to pursue a South African portfolio. Our goal is to showcase the country’s unique terroir and friendships that have evolved over the years while presenting an undeniable value at every price point.